Promotional Postcards for small businesses

I love making promotional things for small businesses, Here;s some postcards for Steve Smith;s Jewellery. Simple and straight to the point with no bells and whistles.

New Gallery Sign

Well, I just HAD to have a go at cutting Vinyl! Sometimes I am hard to find.... my address is 288a High Street....but I am actually on the High Street, at the far end to be honest and down a wide alleyway.I often need to run out and direct my customers in especially if they are new or unfamiliar to the area.

I already have a large sign up outside my studio, but needed one at the end of the wall closest to the passing, potential, customers.
I love the contrast of white on black. Still easy to read but far more eye catching and striking, don't you think?

Although the word Gallery is easily seen I still thought it needed a bit of explanation as I didn't want people thinking I just sold Art and usually the word Gallery conjures up highly expensive pieces for the wall that only the well off can afford. My Art and work does not break the bank!

SO, still obsessed with those overlapping letters I made a simple arrangement of Art, Crafts and Gifts to go on the end. The grouped letters will slow people down a bit so they can work out what it says and hopefully guide them down the alley way or at least find me when they need my services.

And here it is in place. Using an already existing sign I had no need for planning permission which helped greatly.

Cut Letters Birthday Card

Just a couple of days after my sisters birthday, it happens to be my brother-in-laws. I've been playing around with my cutting machine and just had to experiment with turning calligraphy into a cut letter design....I thought I'd share the results.

I'm finding these cut letters really inspiring and have ideas buzzing around my head, which I will share as they are produced. The idea for these is that I will produce names to order, especially for special occasions.

Stylistix Calligraphic Logo Design

Probably;y one of the most satisfying and rewarding, but also challenging commissions we have to do as Lettering Artists is Logo Design. The Logo has to work on a variety of media and the Designer has to think in advance. Think that is of what the Logo will be used for in the future as well as the present. It has to work at both large and small scale.

This particular Logo was designed some years ago for a hairdresser. The first job was for Appointment Cards......

Recently I have been asked to design their Gift Vouchers.....in time for Christmas....

These were 3 fold leaflets which also folded out to be the card. And a couple of posters for inside the shop.

The Logo was used for not only the front fascia board, but the opaque window decal too. As you can see it works perfectly. The Logo was stretched slightly to avoid large gaps at the end but still in keeping with the original idea.

Definitely a job I was most happy with.

I think you'll agree that Calligraphy and Hand Lettering, gives a certain edge to the Logo Design as opposed to Typeface and Fonts. A lot more appealing and eye catching.

If you would like to have a Logo Designed, please email me at inspiredbyscript@yaho.co.uk

or contact me via my contacts page on my website http://www.inspiredbyscript.com or by simply CLICKING HERE

Logo Design For Small Businesses

Starting any new business can be daunting. Very often your Logo can be the last thing on your mind. It's always a pleasure to work on and develop a Logo to suit a persons personality or reflect the nature of the business and this is a huge part of your business 'Branding'.

Ideas are usually sketched out on paper with a pencil or calligraphy pen and eventually something just clicks.

The following was a rough sketch made on a scrap piece of paper while I was doodling and eating my lunch.....a 'Happy Accident' that I decided to run with. I especially liked the way the S of Steve ran off the paper.

Then there are many attempts at 'Fine Tuning' the Lettering.....This is the most time consuming part of the job......

Eventually there will be one that is just perfect......and that's the one we go with....

Although I have 'my' favourites, I am always aware that this is not my business card....it belongs to the client and their preference is paramount. I therefore like to offer 3 choices. Enough to have a choice but not too many as it becomes confusing and overwhelming.

The client eventually settled on the one in the top right hand corner and I must admit they look superb, even though I say so myself.

If you would like more information on having your Logo designed, please contact me by emailing me at inspiredbyscript@yahoo.co.uk Stand out from the crowd!