Running any business, especially a small one like mine, is a matter of trial and error. Of course there are standard business blueprints that work for everyone, but there are many factors that need to be taken into account.
Before I decided to put my efforts 100% into the Wedding Stationery Business, my little gallery part was geared towards a mish-mash (is that a word?) or what, why and how, you could have pretty lettering arranged on a wide variety of surfaces.
Potential Brides were confused ,
and really... I'm not surprised.
Firstly out came all the canvases, wall hangings and other lettered on items
And we repainted the walls in a colour that would make the
Wedding Invitations and Stationery stand out......
The thing is..... once you start changing, it's very much a case of trial and error. You do your very best to present what you have to offer in the best possible way. Customers really need to be able to look at what you do and what you have to offer and totally 'get you', without long winded explanations. It's very much a work in progress and you have to be prepared to let go of the things that don't work.
Over the Easter Holidays Steve (my very supportive other half and part-time kiln fired jewellery maker) had booked 18 days holiday..... and as the saying goes, devil and idle hands and all that :-)
We took a long hard look at the shelves that were the home to the Table numbers, seating plans, favour tags, place cards and other assorted ephemera and decided we needed to display them better.
People rarely went over that side of the room and things just didn't 'feel' right.
So..... he's built a larger table top area at the other side,
and we've painted it to match the walls.......
There's still some rearranging to be going on with the walls
but it's finally starting to look happier and more settled.
The hardest thing has been, getting rid of all my calligraphy and lettering art prints and originals. I no longer see myself as a calligrapher and lettering artist.... just someone who's qualified in calligraphy who uses this skill to design and produce hand made, personalised wedding stationery.
We're looking forward to hearing what our customers think and if they can make suggestions as to how to make their experience better and more enjoyable.
We LOVE it! Let's see if they do! :-)