Monday, 29 September 2014

On being a Social Media and Marketing Guru

It's not enough just to have a website and hope people find you these days.

If anyone had told me I'd have to become a website designer, SEO, Analytics and Social media guru as well, I would never have believed them!

It's not enough that us creative folk make things in the hope of selling them to our 'ideal' client, we have to actually hunt down and join in the places our 'ideal' clients hang out.


Now... I've been blogging for what feels like forever. At first I had another blog which I generally used as a diary about my own personal life. A way of documenting everything that happened on a day to day basis. A lot more fun that keeping a pen and paper journal as I could add photos too. That blog eventually turned into encouraging, motivating and supporting others that were fellow creative's.

When I started 'Inspired by Script' I was mainly doing calligraphy commissions for the public and private sector. Mostly bespoke work in a variety of forms. Then, with the arrival of the foiling machine my work took on a whole new pathway and as everyone who has known me for a long while.... the rest is history. This blog is now mainly consisting of my Wedding Invitations and Stationery. As the blog is attached to my website, most of the visitors are arriving to read about wedding stuff..... however there is more to me than that... so perhaps I'll make it a bit more personal... like I did my other blog.


Well, you have to find new ways to attract your customers and with the general age group my Brides and Grooms come from it's really no good hanging around Yahoo Forums, like we did in the old days... oh hell no! We now have to hang around Facebook, not a hard transition for me to make from blogging. Facebook is a sort of 'Micro Blog'. A pretty quick way of getting your latsest pictures out there almost before your paint has had time to dry.
The only real issue I have with Facebook is that they constantly push you to pay them for people to actually SEE your work. That's never going to happen from me! I'm a Yorkshire lass.... we don't spend money unless we have to right? Facebook even tries to get you to pay for more likers! What? So even if you see someone with 1,000's of page likes it's not a reflection on real people who have genuinely liked your page!

My blog is free... so why should I?
No... the best way for people to see your work is by LIKING, SHARING and COMMENTING.
You can help me out here (Puts a really cute, smiley face on)


Ohhhhh Twitter.... and tweeting and all that stuff. Nope, try as I might, I just don't 'get it'. Me and Twitter never really hit it off when it first came out... and I'm no further forward. I think the problem I have with it is, it's more for words than pictures... I'm much more a picture kinda gal, which is why....

PINTEREST is the place for me. It's over flowing with creative people. I'm not sure whether it's a good marketing tool and whether I'll ever get any customers from it... but it sure as hell is a great place to have your pictures shared and inspire others.

I not only have boards for my own work, but colour inspiration boards for couples as well as boards for great recipes, inspirational quotations, out and about, garden ideas as well as creative boards for my arty friends.

Pinterest is a virtual pin board and  an absolute must for me!
Find our pinterest board here if you haven't already

Well.... that's Social Media covered..... but there's oodles of other stuff we need to learn too. Apart from building the website,  we need to keep on track of HOW people these days actually use the internet, how they find people, how they shop, how long people spend on your site, visitor to sales conversion rates, In-bound marketing, Search Engine Optimisation....Zzzzzzzzz.... have I sent you to sleep yet?

For the most part, that vast majority of people work by trial and error.
With my own website, I try something for a month... so how the visitor stats go and then change it. It's all very much swings and roundabouts and as soon as you've learnt one thing... the industry has canged and you've gotta learn something new.

One thing I know... pictures gain far more interest than words. No-one wants to read anything these days. My first website was VERY wordy, this one less so and there are others that rely solely on pictures with the smallest amount of words possible.

Perhaps it's the way of the world? 
This instant everything. 

Perhaps we need to be kept amused and entertained? 

Perhaps we are bored with the old ways and need constant stimulation?

What's your thoughts and feelings on this? Do you have the same issues too?
Feel free to comment below or send me an email to
I'd love to hear from you on this one!

Saturday, 27 September 2014

A Vintage Style Wedding Dress for under £45!

O.K. I admit it.... I'm not really a dress kinda gal. I'm normally found in jeans as they are much more practical around the studio. However, this year the hot, sunny weather seem to have gone to my head a little bit and I've bought not 1, but 4 new dresses! The latest from Lindy Bop has to be my all time favourite! The most gorgeous shade of turquoise ever and covered in butterflies.... gorgeous! 

Anyway... I bet you are wondering where this is leading yes? Well, after buying a dress from them and seeing the amazing quality of the the dress, the fabric and the finishing I just had to have another little look-see and there it was! the

The dress details are:



And all for a bargain price of less than £45! Yes... you heard that right!
And what's really great about this dress is it comes in loads of colours and patterns and would make a stunning Bridesmaid Dress!

So if you're into Vintage, 50's, swing.... pop over and take a look at their fab website!

Friday, 26 September 2014

FEATURE FRIDAY! - Those little extras!


So..... what do you mean by 
Little Extras?

We have been asked for and made, 
many different items over the years. 

This page shows just a few of them :-)

Our tags are great  for people who want
 to make things themselves and add a bit of 
personalisation to their WEDDING FAVOURS or

anything else you-may have in mind.  

The quotation reads
"All because two people met,
and fell in love"

But you can have any quotation printed that floats your boat.

Here they are being used on mini buckets, 

filled with love hearts ... cute aren't they?

Probably the most popular quotation I have ever come across....
 I have lettered this on paper, canvas and greeting cards that many times I've lost count.

'Two souls with a single thought,

Two hearts that beat as one'

And here it is used on a mini candle favour. Light a candle, make a wish....


Now..... these I just HAVE to share with you. A client came in having an Easter Wedding and wanted me to make some egg cups, so that she could use them as both her Wedding Favours AND her place cards. We first tried wood.... but they didn't turn out so well.... then we found some china pens... this is the result...And I have made many more since then. The Bride added a Kinder Egg, bought in bulk from a wholesalers. FAB IDEA!

WEDDING SIGNS in paper, wood and card are increasingly popular. These signs below are made from MDF. The size of the board and therefore the cost is determined by how many words you want on them. Prices for these start at just £7.50

WISHING or BLESSING TREES are largely taking place over guest books these days. There's something magical about writing out a *WISH* and tying it to a tree for the happy couple to be....

I made these tags which can be personalised 

and a message of your own choosing can be added. 

Here's a close-up with some brightly coloured stuffed hearts. You could hang MDF or wooden hearts if your Wedding is more VINTAGE or SHABBY CHIC.

I hire the Wishing Trees out, but the tags look just as good hanging from twisted hazel or willow, available from most florists, popped in a jar :-)

A word of caution though, which might be a blessing or a bind... the willow will root pretty well in water.... as I found out when I tried this at the shop!

Strewn with battery powered fairy lights these look magical! 

I know a lot of Brides are into DIY these days to save a bit of money wherever they can... these personalised Wedding Tags can be glued to larger more colourful pieces of card and a cut out paper butterfly can look pretty cool! 

You can make them any size you want.

We produce all kinds of printed and foiled items. 

The only limit is your imagination 

Prices are based on size and not quantity 
Wishing Tree Tags for example
Start from as little as 45p each
Even less if you are 
using your own ribbon.

Table name cards....
Gift ideas..... 
Table number cards.....

So.... if you are looking for something entirely different
and have an idea or 2... give us a call and we'll see what we can do.

As always.... contact us for further details.
If you live in North Yorkshire, you can call into the studio
288a High Street, Northallerton DL7 8DW

If you live some distance away...
call us on 01609 776 866 

Looking for 
Connect with us on PINTEREST!

Like it? Love it? Hate it?
Leave a comment in the box balow! 

Wednesday, 24 September 2014

DIY Bride - Bath Bomb Wedding Favours

There's nothing like something that's hand made for your wedding favours. For me it shows that the couple have done a little bit more than shoved a few sugared almonds into a round net and tied it up with a bit of ribbon. Even worse... just bought a job lot of something from eBay.

Well... for the DIY Brides out there... here's a great idea! 

What's even better is.. they are cheap and easy to make! 
Surprise your guests and show them you care.

For full instructions, head on over to 
and see for yourself how easy they are.

AND we think they'd look great with some of our personalised favour tags too! 

Monday, 22 September 2014

Ordering Wedding Stationery - How reading this can keep you out of trouble!

"I’d like to order some wedding stationery, but don’t know where to start". How reading this can keep you out of trouble! 

It’s an email I get frequently and that’s when ordering from a small companies, who give you a one-to-one , with many years of experience can come in really handy.

There’s nothing wrong with ordering a ‘few extra’ for last minute guests, but ordering double the amount can cost a small fortune and is a costly mistake.

So we’ve put together a few pointers to prevent this from happening.

First off: SAVE THE DATE

These are sent if your wedding is more than one year away and you want your guests to attend a destination wedding or if your guests live some distance away. They may need to save up for this.

ALLOW – 1 per family


Daytime guests are sent 1 card per family, so when ordering remember not to order 1 per guest! You may think this is common sense… but trust me… I’ve heard people do this on more than one occasion. When we get enquiries for unusually high quantities of invites we usually double check!
ALLOW 1 PER FAMILY… PLUS A FEW EXTRA for mistakes when writing out and extra guests you may have forgotten.


Evening invitations. There is no need to send an evening invitation to the guests who will be attending your daytime wedding as they will already know that there is an evening reception/party.
ALLOW 1 PER FAMILY plus a few extra for mistakes when writing out and extra guests you may have forgotten..



This depends on how your money budget is running. Yes it’s nice to have one each, but 1 PER COUPLE is perfectly fine.


The number of menus you order depends on how you are going to present the menus on the table. You can order flat cards if you want to have them at each persons place setting or more commonly 1 PER TABLE


 Of course for place cards you’ll need 1 PER PERSON

 Wishing tree tags or something similar are becoming more and more common. 
The most common mistake is to order 1 per guest. This is not necessary as 'usually' one of the couple will wrote a card out on behalf of the family. So, I'd suggest


 Please don’t forget to thank you guests for attending your wedding and giving you gifts. It’s the very least you can do.

There we have it, I hope this helps a little.
If you have any questions about ordering wedding invitations and stationery or anything else you think we may be able to help with, please leave a comment below or get in touch. We’d love to help.

Tel: 01609 776 866
Opening Times: Tuesday – Saturday
10.30am – 4pm

Friday, 19 September 2014

FEATURE FRIDAY! - Personalised Wedding Album & Guest book

Looking for a Wedding Album or Guest Book?

As well as training to become a fully qualified Calligrapher and Lettering Artist 
I also took courses in Creative Bookbinding.

The Wedding Albums and Guest Books
below are all made by me and I made 
them to each clients requirements .

No 2 books are exactly the same! 

Matching albums to colour themes
is all part of the job...
and makes it a little different from the 
usual, shop bought, Ivory or White

Some couples, prefer to have white with coloured accents.
such as in the ribbon or behind the name plate

This one was very different, but as the 
Bride and Groom chose Green and Black 
for their wedding and found it impossible
 to actually find a book that wanted, 
they were delighted to find I could
 make one to their specifications.

The book below was made for a couples 
SILVER Wedding Anniversary! 
They had never got round to actually 
having a proper Wedding Album, 
but  promised themselves they would 
get round to it someday.... 
that 'someday' was 25 years later lol 

Hand made Indian petal inclusion paper
 was used for the binding. 


I have made hundreds of books over
 the years and not just for Weddings either... 
Here's one for a Birthday.... 'It's all about Steve!'

And one of the great things about being 
a qualified calligrapher is that I can 
personalise the inside pages BEFORE
 I sew up the binding.

Here's a close up of the inside wording....

Here's a pretty pink guest book  
showing some really sweet hanging charms. 
It's great to personalise them in this way :-)


Prices: Fully personalised 
Guest books from £20
Honeymoon and Hen/Stag Albums from £50
Wedding Albums from just £65

Prices vary depending on the paper used and the simplicity or complexity of the book

So.... if you are looking for something entirely different
and have an idea or 2... give us a call and we'll see what we can do.

As always.... contact us for further details.
If you live in North Yorkshire, you can call into the studio
288a High Street, Northallerton DL7 8DW

If you live some distance away...
call us on 01609 776 866 

Want to see more Wedding Guest Books & Albums?

Looking for
Connect with us on PINTEREST!

Like it? Love it? Hate it?
Leave a comment in the box balow! 

Friday, 12 September 2014

FEATURE FRIDAY - Personalised Wedding Postbox


Here's where we get to be really creative!
We have a huge amount of unique ideas 
to throw at the Bride and Groom.

My latest one has been to incorporate Calla Lilies
on the outside.

Once the wedding is over I'll share them here.
In the meantime here's just a few of the many we have made. 


If you order by Mail Order... all our boxes 
will be sent decorated but Flat Packed for ease
of posting and to prevent crushing in transit.

Emma & Stephen 
Chose hearts with silver, Purple and Green as their theme

Holly & Geoff's 
was a bit more subtle with 
pale pink butterflies

I LOVE it when Brides get a bit creative with their colours
and choose 2 complimentary colours that go together.
This purple and hot pink was one of them

And here... for an Autumn Wedding....

Emily and Tom's theme was to be Bombers and Butterflies.
As Tom had already compromised on letting Emily have her butterflies
it was only fair she let him have his planes on the box.....

Amy & Ian had Ivy trails.....

And how's this for a rather different 
knock yer eyes out colour scheme
The Orange, Yellow and Hot Pink
were the colours of the Brides gerbera bouquet

And... this is perfect for the Rainbow themed wedding....

So.... if you are looking for something entirely different
and have an idea or 2... give us a call and we'll see what we can do.

As always.... contact us for further details.
If you live in North Yorkshire, you can call into the studio
288a High Street, Northallerton DL7 8DW

If you live some distance away...
call us on 01609 776 866 

Want to see more Wedding Post Boxes?

Looking for 
Connect with us on PINTEREST!

Like it? Love it? Hate it?
Leave a comment in the box balow! 
ething by me :-)

Friday, 5 September 2014

FEATURE FRIDAY - Personalised Place Cards

Place cards come in all shapes and sizes
and here at Inspired by Script
we are only too happy to make something
that fully fits in with your themes and ideas.

Here are just a few of the many we have made...

This one was for a wedding where the couple chose to
use an apple as their wedding favours....

Cute eh? 

Here.... the more traditional stand up tent cards

As afully qualified, professional Calligrapher,
I can write your guests names out, to 
match whatever colour theme 
you have running through your Wedding.

Butterflies in lovely Hot Pink

Mid blue.... with clients own place cards

Black lettering and Silver Foil

soft grey and Silver... clients own cards

As a qualified calligrapher I am only too happy
to use my skills to hand write each one.

So, if you want your cards to look extra special

As always.... contact us for further details.
If you live in North Yorkshire, you can call into the studio
288a High Street, Northallerton DL7 8DW

If you live some distance away...
call us on 01609 776 866 

Want to see more place cards?

Looking for 
Connect with us on PINTEREST!

Like it? Love it? Hate it?
Leave a comment in the box balow! 

Tuesday, 2 September 2014

Tumbling Heart, Red Inspired Wedding Invitations & Stationery - Lyndsay & Craig

This is what happens when you carry a theme right the way through...
Tumbling Heart, Red Inspired Wedding Invitations & Stationery - Lindsay & Craig

Lindsay & Craig chose the Tumbling Heart Design
For their daytime invitations....

And evening invitations too....

The venue, Allerton Court Hotel, Northallerton,
 also offered a menu choice 
and these were sent with the RSVP's

Once the R.S.V.P's are back, it's time to make the seating plan...

The red border reflects the colours chosen for their
Bridesmaids dresses...... 

And the silver on ivory complimented it beautifully.....

 We offer many solutions when it comes to table names and numbers
Flat cards need something to stand on.... like a mini easel 
or one of the many card holders available

We prefer to make these
Stand Alone cards......

And of course we can introduce you colour scheme into them too....

And we made the place cards to match.
All the names are written in Calligraphy

Which offers a truly personal touch.....

 We use Gouache paint as it's far less likely to bleed and smude
and once dry gives crisp lines and is also opaque
so you can easily have white letters on a dark coloured cardstock

In the modern age of computer lettering
people LOVE to see their names hand lettered
and in the case of unusual names, it's very often the 
only thing they have ever had, which is personalised with their names

I mean.... it's not often you see this is it?

And of course.... once the celebrations are over,
it's important to THANK YOU GUESTS! 
A little acknowledgement goes a long way!

So.... there you have it. A full wedding order from start to finish. Sadly the 'On the Day' stationery often gets overlooked when it comes to Wedding Photography, especially in the UK. But the 'On the Day' items are as important as the balloons and table sprinkles.  It would be lovely to see how everything comes together... especially when Menus and Order of Services and Order of the Day are involved too. But unless I gatecrash the party or hire a private photographer, it's unlikely I'll get to see it.

I'm sure... along with all the other bits and pieces of the wedding day, the whole thing looked fabulous and of course... the most important thing is, that everyone had a really great and memorable day.
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