Ideas are usually sketched out on paper with a pencil or calligraphy pen and eventually something just clicks.
The following was a rough sketch made on a scrap piece of paper while I was doodling and eating my lunch.....a 'Happy Accident' that I decided to run with. I especially liked the way the S of Steve ran off the paper.
Then there are many attempts at 'Fine Tuning' the Lettering.....This is the most time consuming part of the job......
Eventually there will be one that is just perfect......and that's the one we go with....
Although I have 'my' favourites, I am always aware that this is not my business card....it belongs to the client and their preference is paramount. I therefore like to offer 3 choices. Enough to have a choice but not too many as it becomes confusing and overwhelming.
The client eventually settled on the one in the top right hand corner and I must admit they look superb, even though I say so myself.
If you would like more information on having your Logo designed, please contact me by emailing me at firstname.lastname@example.org Stand out from the crowd!