It's unlikely there will be anyone shopping for invitations at this time of the year and I'm taking the opportunity to have a well earned break to recharge my batteries ready for the new Brides and Grooms that will enter the shop just after Christmas, as the proposals during Christmas and New Year reach an all time high.
Although I work hard all year round to bring new and fresh ideas (many ideas coming from couples themselves), I usually take advantage of this down time to work on my website, learn more about social media and internet marketing, which in this ever changing world of technology has to be kept on top of. Sometimes it seems, no sooner have you learnt one thing and something else comes along. It's ok for you young things.... but it certainly keeps us oldies on our toes. It seems daily I have to learn a new abbreviation for something or other :-)
These days... it's not just a case of building a website and that's that. People view websites on a wide variety of devices and you have to make sure that your site is compatible with all types of devices. you also have to learn where your traffic is coming from, when they are leaving and try to analyse WHY they are leaving. I've had to learn how website and social media are integrated and how everything from Facebook to Blogging, Twitter to Pinterest and not to mention Google+ all help your Google ranking. If all this sounds technical... well it is and so far removed from Calligraphy and the making and creating of Wedding Invitations and Stationery... but hey ho.... who said being an artist was all coffee shops and afternoon tea? for me and many others like me... it's all part of the job.
All this takes precious time away from the making and I'm not convinced that this is the way society should be going... but like it or not, it's here to stay and you have to embrace it or loose valuable clients.
So... as well as improving the website... Starting in the New Year, I have some really great ideas and exciting plans for the blog too.... but that will have to wait for now. Be assured that behind the scenes, during the Christmas break... I'll be working my socks off to make your experience on my website the best it can be.
I won't lie and tell you all this is a breeze.... some days it gets ontop of you and feels like a never ending mountain to climb, but on the whole it's fascinates me and the job of marketing becomes far less arduous as I remind myself of these words....
Working with couples
is not a job...
It's an honour!